Unbounce Acquires Rooster Engagement Tools

by The Rooster Team on June 29, 2015
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Our little Rooster has grown up so fast!

Two years ago, we hatched an idea for a simple tool that would help marketers increase conversion rates. That idea eventually became Rooster, the exit-intent solution for marketers.

Today, we’re thrilled to announce that Unbounce has acquired Rooster Engagement Tools.

If you aren’t familiar with Unbounce, it’s a landing page builder that empowers marketers to design, build and publish custom landing pages without I.T. support.

Rooster’s technology will now reside at Unbounce headquarters, and our Rooster team will be joining forces with Unbounce on a combined mission to help online marketers get more from their campaigns.

For Rooster customers, it’s just business as usual—your service will not be interrupted. And with the help of Unbounce’s engineering team, we will be adding exciting new features and improvements to Rooster in the near future.

“For us, this is an opportunity to team up with a company that shares our passion for online marketing and conversion optimization, and can make our technology available to a wider audience of marketers,” said Rooster co-founder Jeremy Wallace. “After Unbounce saw the benefit of using Rooster on their own campaigns, we discovered our companies share the vision of helping marketers improve their campaigns. The fit seemed natural.”

Unbounce CEO Rick Perreault agrees: “We’re very excited to be welcoming the Rooster team. Our core mission at Unbounce is to empower businesses to deliver better marketing experiences, and the Rooster acquisition directly supports this mission. It’s a win for both Unbounce and Rooster customers.”

Rooster will continue to be available as a standalone product for marketers seeking a robust exit-intent solution.

Perreault says the acquisition is part of an ongoing effort to bring more value to Unbounce customers: “We want to make sure our customers are equipped with all the tools needed to develop high-converting campaigns.”

Once again, we could not be more excited about joining such a groundbreaking company. To all of our customers who supported Rooster, we sincerely thank you for your business. We hope the Rooster product continues to help you improve your marketing campaigns.


The Rooster Team



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