You Talked, We Listened: The Latest Rooster Product Updates

by Yosem Sweet on September 18, 2014
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Our little Rooster is growing up so fast.

Not long ago, Rooster was little more than an idea. Today, it’s a sophisticated engagement tool driving real growth for large organizations.

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And thanks to your feedback, Rooster has undergone a number of improvements over the past month.

Here’s a quick rundown of what’s new and exciting.

Streamlined interface

The Rooster Interface has been streamlined to make it easier to navigate. You should now find it’s much easier to see which overlays are active, and which are yet to be launched.

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Simplified targeting rules

Some users found our targeting rules confusing, so we simplified the process. You can now select your targeting options from a simple drop-down menu, and instead of needing to understand json code, you now only need to understand English!

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Cookie-based targeting

Rooster’s new cookie-based targeting allows you to target users by cookie presence and/or value. That means you can include or exclude users who have previously viewed the offer. And you can now target shopping cart abandoners anywhere on your site, not just on shopping cart pages.

Improved support site

The Rooster Support Site has been expanded beyond simple instruction guides, and now includes helpful tips and guides for getting the best possible return.

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We’d love your feedback!

There’s plenty on the horizon for Rooster, but we’d love to hear your suggestions. Are there any Rooster improvements you would like to see? Email us at



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