In conversion optimization, small changes can make a huge difference.
With simple tweaks to your design, copy or layout, your website can reach out and turn visitors into customers. Yet far too often, we see site owners throwing out their entire website before looking at the little things.
For this post, we’re going to focus on just 1 factor: copy.
Yes, your copy must convey value, solve the user’s problems, and provide a clear (and benefit-laden) call-to-action.
But there’s a misconceived notion that it takes a Shakespearean display of wordsmithery to convince users to make a purchase. This simply isn’t true.
Writing ‘killer’ copy isn’t always about coming up with something that’s clever, sexy or original. Rather, it’s about walking the line between the creative and the analytical.
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