Archives For Product Updates

Unbounce Acquires Rooster Engagement Tools

by The Rooster Team on June 29, 2015


Our little Rooster has grown up so fast!

Two years ago, we hatched an idea for a simple tool that would help marketers increase conversion rates. That idea eventually became Rooster, the exit-intent solution for marketers.

Today, we’re thrilled to announce that Unbounce has acquired Rooster Engagement Tools.

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Rooster Product Updates: February 2015

by Angus Lynch on February 23, 2015

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Our favourite little bird continues to grow, and over the past few weeks we’ve implemented several important updates.

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The Latest Rooster Product Updates: January 2015

by Yosem Sweet on January 9, 2015


Since we last posted a product update in September 2014, Rooster has undergone plenty of changes.

Interface layout, targeting capabilities, and design options are just a few of the changes we’ve made over the past 4 months.

Here’s what’s new!

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Our little Rooster is growing up so fast.

Not long ago, Rooster was little more than an idea. Today, it’s a sophisticated engagement tool driving real growth for large organizations.

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And thanks to your feedback, Rooster has undergone a number of improvements over the past month.

Here’s a quick rundown of what’s new and exciting.

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What Are Exit Overlays, And How Do They Work?

by Jeremy Wallace on August 29, 2014

I’m often asked what exactly an exit overlay is, how it’s different from a popup, and how it’s possible to detect when people are about to abandon your site.

Hopefully this post clears up the confusion.

An exit overlay from, activated when Rooster detects a user is about to abandon your site.

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