A/B testing is awesome! *
(*When you have an experienced and dedicated optimization team working off meaningful hypotheses*).
Screw the fine print. Just grab an Optimizely account, set up two variations, and let ‘er rip! **
(**8 out of 10 A/B tests fail to generate a lift**).
And hey, with so many tools doing the work for you, it won’t take much time at all. ***
(***Contingent on pigs taking flight.***)
So what are you waiting for? A/B testing is for YOU!