Archives For Continuous Optimization


A/B testing is awesome! *

(*When you have an experienced and dedicated optimization team working off meaningful hypotheses*).

Screw the fine print. Just grab an Optimizely account, set up two variations, and let ‘er rip! **

(**8 out of 10 A/B tests fail to generate a lift**).

And hey, with so many tools doing the work for you, it won’t take much time at all. ***

(***Contingent on pigs taking flight.***)

So what are you waiting for? A/B testing is for YOU!

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