Question: where’s the best place to capture ‘warm’ email leads on your website?
Answer: the continuous flow of users who visit your site, browse your content, but leave without signing up.
Naturally, we think of abandoning website visitors as those who have seen what you have to offer, and answer with a definitive ‘No thanks.’
But user data tells a different story: that a healthy percentage of these users simply haven’t made up their minds. If you’re lucky, they’ll come back, but without some persistence on your part, they’ll likely forget about you.
Ispionage.com recognized this opportunity, and decided to tackle it using an exit popup campaign on its primary domain. The results were interesting…