Archives For roosterblog

10 Productivity Apps for Full-Stack Marketers

by Jeremy Wallace on August 19, 2014

For online marketers, tools can make the difference between being productive and spinning your wheels.

But with so many tools available, finding what works for your team is a task unto itself.

As toolmakers, we consider ourselves curators of apps that make work life easier.

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So if you’re like us, and subscribe to the mantra of “work smarter, not harder”, here are 10 tools you should definitely try.

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In the words of founder Steven Sashen, Xero Shoes allows people to Feel The World™.

The product is a modern spin on the traditional “barefoot” running sandal: light, low profile footwear that feels like you’re wearing nothing at all.

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The XeroShoes Amuri Cloud  Image Source

Armed with an impressive body of health research supporting “barefootwear”, and with two appearances on ABC’s Shark TankXero Shoes has experienced steady growth over the past two years.

Primarily an online retailer, the performance of xeroshoes.com is critical to the success of this company.
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The Dumpster Fire That is Your Site Abandonment Rate

by Angus Lynch on August 11, 2014

I chose the term “dumpster fire” for a reason.

The massive pool of users who abandon your site—by most counts 70 – 95% of total visitors—share a common element: they didn’t take your desired action.

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But it’s a mistake to label them as a single group, because they end up in the dumpster for all different reasons.

Some didn’t get their questions answered. Some weren’t enticed by your offer. Some found your content wasn’t relevant. Some couldn’t navigate your design. Some got distracted. And others just bounced, because hell, that’s just what web traffic does sometimes.

But when it comes to your bottom line, it doesn’t really matter why they left. It’s all one big raging fire to you.

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They’ve been around for a long, long year.

Reviled since the days of Geocities, the word ‘popup’ came to symbolize low-rent tactics used during the early days of online marketing.

Back in 2004, they topped the list of The Most Hated Advertising Techniques by web-usability guru Jakob Nielsen, who found 95% of users objected.

But popups have changed, as browser ad-blocking technology has all but eliminated pop-ups that open in new windows.

Today, popups are typically executed as modal overlays (or lightboxes) controlled by site owners—not media companies. They’re more relevant to what the user was browsing, as site owners have their long-term brand to think about (not just click-through ratios).

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Sometimes when you have a hammer, everything looks like a nail.

For site owners, this is an easy trap to fall into. If you have an exciting new promotion, it’s tempting to serve it to all your traffic. Who wouldn’t want to see the awesome value you’re offering?

But that would be a mistake; your users are not all the same.

Demographically, they come from different age groups, locations and cultures. Technically, they come from different referrers and use different devices.

And if you serve them all the same content, your segmentation strategy would look something like this:

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5 Copy Tweaks That Sent Conversions Soaring

by Angus Lynch on July 30, 2014

In conversion optimization, small changes can make a huge difference.

With simple tweaks to your design, copy or layout, your website can reach out and turn visitors into customers. Yet far too often, we see site owners throwing out their entire website before looking at the little things.

For this post, we’re going to focus on just 1 factor: copy.

Yes, your copy must convey value, solve the user’s problems, and provide a clear (and benefit-laden) call-to-action.

But there’s a misconceived notion that it takes a Shakespearean display of wordsmithery to convince users to make a purchase. This simply isn’t true.

Writing ‘killer’ copy isn’t always about coming up with something that’s clever, sexy or original. Rather, it’s about walking the line between the creative and the analytical.

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Image Source: ContentVerve

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