UK-based Gr8tFires makes some seriously awesome wood-burning stoves and fireplaces.
They’ve been doing it for 30 years, the last 6 of which they’ve successfully operated an online store at www.gr8fires.co.uk
Their popular line of multi-fuel stoves burn coal, smokeless fuels, anthracite, and wood, allowing customers to increase energy efficiency without sacrificing comfort.
The goal for Gr8fires was simple: sell more stoves online.
But like any retailer that sells high-quality, durable products, they have a long sales cycle.
So the challenge was, how could Gr8fires stay top-of-mind with prospects with such a long time gap between them starting the research process and finally making a purchase?